Western culture has long had a preconceived notion that animation is primarily for children. Two prominent reasons for this positioning were the arrival of the Hays Code, a motion picture guideline that made censorship stricter starting in 1934 up until 1968 (and which included the censoring of animated stars such as Betty Boop), and the dominant influence that the Walt Disney Studios had upon shaping the identity of the medium as family-friendly (see Lewis 2021). These two forces converged to create cartoons marketed primarily towards younger audiences, leaving future generations of animators and studios to adopt and perpetuate this convention.
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