Bloomers is an animated film that had an unlikely gestation. It started as a commission from a contemporary music orchestra in Vienna (Klangforum Wien) as a response to Christian Felber’s economic manifesto The Economy for the Common Good, a sustainable alternative to greed-based capitalism published in 2010. The manifesto is to change the ultimate goal of business solely from making money, to a meaningful, fulfilling and dignified life for all the participants.
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