The Emerald City Comic Con attracts guests of upwards of 100,000 fans and 100s of celebrity guests from the worlds of fantasy, science-fiction, animation and gaming (Fig. 1). Now in its fifteenth year and still going strong, the three-day event held at the Washington State Convention Center, Seattle – of which we had the pleasure of attending just one day, Friday 15th March – is professional in every sense of the word, and worthy of every connotation it denotes. What the convention perhaps lacks in personality and quirk it makes up for in the sheer sophistication of its organisation.
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