The well-rehearsed statement that animation is nothing more than a medium ‘for children’ that is ‘not taken seriously’ enough is troubling on two counts. Firstly, it is clearly an assumption that is wide of the mark, as anyone working in the fields of film, media, or animation studies will tell you.
Read MoreStarting in the very late 1980s and early 1990s, moviegoers and television watchers in the United States saw a wave of high-quality animation. These included movies like Who Framed Roger Rabbit (Robert Zemeckis, 1988), The Little Mermaid (Ron Clements & John Musker, 1989), and Beauty and the Beast (Gary Trousdale & Kirk Wise, 1991), as well as TV shows like The Simpsons (Matt Groening, 1990-), Rugrats (Arlene Klasky, Gábor Csupó, and Paul Germain, original run 1991-1994), The Tick (Ben Edlund, 1994-1997), and Batman: The Animated Series (Bruce Timm, Paul Dini & Mitch Brian, 1992-1995).
Read MoreBack in November, Variety caused a furore online by reporting that Chris Meledandri, the Illumination founder and Despicable Me (2010) producer charged with overseeing DreamWorks Animation after its acquisition by Comcast, was planning on ‘rebooting’ the Shrek series. ‘Reboot’ typically refers to starting from scratch with a film franchise, recasting the characters and restarting the narrative. If Variety had read their own interview, they would have noticed that Meledandri actually said that ‘while you certainly could make a case for a complete reinvention, I find myself responding to my own nostalgic feelings of wanting to go back to those characterizations’.
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