I first met Tony when we were drawn together in the same class at middle school. He was always different, rubbing against the tyranny of ‘normality’. Yet, he never accepted being a square peg forced into a round hole. He was always full of energy, creativity and passion. It was clear that he had an extraordinary talent.
Read MoreMy own initiation into fashion film was a hesitant one, uncertain as to whether fashion films could ever be situated on the same spectrum as traditional film. The role that fashion film plays within cinema is still relatively undiscovered. Films dissected by Stella Bruzzi (1999) have often explored both fashion and film as two separate entities, which combine in challenging identity and metaphorical gestures, as well as aesthetics; whilst an auteur of the early fashion film, Guy Bourdin, created voyeuristic moving images which have only in recent years, begun to emerge to a wider audience.
Read MoreThis post explores the way ideas of fantasy can provide new insight into animated advertising, and applies these to analyse the recent Ikea advertisement Ghosts (2018) and its use of digital animation. Exploring the long history of a particular form of fantasy, the phantasmagoria, allows a consideration of the ghostly iconography associated with it, as well as its use as a metaphor for the workings of capitalism.
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