The history, theory and reception of visual and special effects occupies a significant place in recent film and media scholarship (Pierson 2002; Turnock 2015). This interest in CGI animation is not surprising given the reliance within the production practices over the past forty years of Hollywood filmmaking. Picking up where previous debates have left off, Bob Rehak’s More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise (New York: New York University Press, 2018) seeks to make an important contribution to our understanding of the impact digital CGI effects have had on both the way films are made, and the way they are received by audiences.
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